Articles Archive for March 2008

Real Estate Technology: Interactive Live Chat
Posted in Lead Conversion, Marketing on 31 March 2008

Article by Scott Rudolph
Thankfully, live chat and chat support online is gaining momentum. Honestly, I prefer to speak with somebody instead of a recorded message. But the phone support offered by many companies is insufficient, hold times are too long and complex menus are frustrating. I can’t tell you how many times I’ve tried [...]

Who are Generation Y Home Buyers and Why Do They Matter?
Posted in Featured, Marketing on 28 March 2008

Based on results from the Profile of Home Buyers and Sellers in 2007 …

RE/MAX launched a new Internet strategy using Google Analytics.
Posted in SEO on 27 March 2008

The RE/MAX franchise network is a global real estate system operating in 62 countries with more than 5,800 independently owned offices and 114,000 member sales associates who lead the industry in providing real estate services in residential, commercial, referral, relocation, and asset management.
“We will be able to capture leads, pass them directly to our agents, [...]

Rent City Apartments used Google AdWords to increase traffic and ROI.
Posted in SEM, SEO on 27 March 2008

Rent City Apartments is a family business that was established in Barcelona in 2003. It is devoted to leasing luxury apartments for short stays and places major emphasis on quality of service and customer care. Rent City Apartments offers a wide range of apartments mainly in Barcelona, though the company is expanding its offer [...]

Technology Efficiency Study | NAR
Posted in Marketing on 14 March 2008

Executive Summary
The goal of the REALTOR Technology Efficiency Study was to uncoveropportunities for technology and efficiency improvements. Interviews andobservations focused on the lead generation, listing and selling processes.Areas for Technology and Efficiency Improvement
Transaction Management
The largest need identified is for improved document management, process control andcommunication tracking during the transaction. Increasingly complex transactions,multiple disclosures and increased [...]