Articles in the Internet Marketing Category

2007 Profile of Home Buyers and Sellers
Posted in Announcements, Headline, Internet Marketing, Marketing on 20 June 2008

A consumer survey shows that buyers and sellers are very satisfied with their real estate professionals. Home buyers use many tools in the transaction process, and both buyers and sellers highly value the personal touch and services real estate professionals offer.

The 2007 National Association of Realtors® Profile of Home Buyers and Sellers, based on nearly 10,000 responses to a questionnaire mailed to a large national sample of consumers, is the latest in a series of NAR surveys evaluating demographics, marketing, preferences and experiences of home buyers and sellers.

Social Networking in Plain English
Posted in Future of Real Estate, Internet Marketing on 13 June 2008

Social networking - perhaps you’ve heard of it before, but are not quite sure what it means?
Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision… if you will. Although social networking is possible in person, especially in schools or in the workplace, it is most [...]

Blogs in Plain English | Blogging for Real Estate
Posted in Future of Real Estate, Internet Marketing, Real Estate Websites, SEM, SEO on 7 June 2008

A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content [...]

Traditional Realtors, It’s time to ramp up! | Redfin.com
Posted in Future of Real Estate, Internet Marketing, Lead Conversion on 5 June 2008

Seattle based Redfin, a service that you use in lieu of a buyers broker or agent when buying a house.
We explained their model in detail when they launched in mid 2006. A year later the company was interviewed on 60 Minutes. And all along the way there have been lawsuits and litigation threats against the [...]

Social Media in Plain English
Posted in Future of Real Estate, Internet Marketing on 4 June 2008

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning, as people share their stories, and understandings.
Social media can take [...]